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Mission & Strength

Our Missions

customer image
  1. To provide positive experiences for our customers through the wonder and joy of Japanese kimono and yukata.
    The happy smiles of our customers as they experience the joy and thrill of receiving a Japanese kimono or yukata from us is our primary mission. If you take a look through the customer comments or at the photos from the Yukata Kimono Contests, you will read about the pleasures of receiving kimono from us, and see many happy, smiling faces. We want to spread this happiness even further, not only with our existing customers, but also to future potential customers.
  2. To increase awareness about the Japanese tradition of wearing kimono and yukata from our office in Tokyo and engage with people all over the world.
    In our Tokyo office you can find many different types of Japanese kimono and yukata. It is the only place in the world where you can buy such high quality kimono for such reasonable prices. We believe it is our mission to tell people all over the world about the traditional kimono and yukata, which are so important to Japanese culture.
  3. To help preserve the tradition of Japanese kimono and yukata, some of the most important parts of Japanese culture.
    As lovers of Japanese kimono and yukata, we also believe it is our mission to do as much as we can to preserve these traditions. As we strive to towards our first and second missions, we also want to keep this wonderful part of Japanese culture alive. We do this while maintaining our close relationship with our customers who love kimono as much as we do.

Our Strengths

Always more than 1000 different kimono designs in stock

In the past, Tokyo was known as Edo. It was the political, economic and cultural center of Japan, and people brought kimono from their regions with them when they came to the capital. Even now, kimono culture in Tokyo is blossoming, and Tokyo is home to many different styles of kimono from all over the country. You can easily find brand new Japanese kimono and yukata in addition to many high quality vintage kimono, still in pristine condition.

Fortunately for us, having an office in Tokyo means easy access to finding the city's the most beautiful, colorful kimono. This advantage is what allows us to stock over 1000 different Japanese kimono and yukata designs.

All our Japanese kimono and yukata are genuine, high-quality pieces

kimono artOccasionally, you will hear kimono and obi belts described as a “wearable art form,” because they are much more than just a piece of “clothing.” Each has a delicate beauty that is difficult to articulate. This beauty is the result of the special techniques and collaboration of several expert craftsmen. One craftsman creates the design, another dyes the fabric, one weaves the fabric, and finally a tailor puts the kimono together.

I personally go through every kimono in our store, looking them over and checking the fabric to ensure the highest degree of quality and design. Every Japanese kimono and yukata we sell is a genuine Japanese product, designed by a Japanese person, weaved and dyed with beautiful Japanese patterns and designs.

Sometimes, stores online or abroad misleadingly claim to sell genuine Japanese kimono and yukata. However, in reality, they are often too short, have large and unusual sleeves, or are designed with unauthentic patterns. There are even some made from satin-like fabrics that look more like lingerie than real kimono. Kimono and yukata like that don’t exist in Japan. When making a Japanese kimono or yukata, artisans rely on the aesthetic sense, techniques, culture, traditions and values, passed down from generation to generation. Only with this knowledge can you make a true kimono, comfortable to wear and with a design unrivalled in beauty. A real kimono will be a delight for your skin, eyes, and especially your heart.

All Our Kimono Are Reasonably Priced

In our store, we sell yukata kimono and Japanese kimono at more reasonable prices than regular stores. You can read the secret of how we manage this below:

Yukata

yukata photoIn Japan, most orders for yukata are made in the spring and summer. Fall and winter are slow seasons for this industry. Because the demand for yukata varies throughout the year, many businesses spike the prices of their yukata during spring and summer.

We, however, are able to offer brand new, high quality yukata at consistently lower prices than other stores. Our secret to doing this is our customer base located all over the world. Regardless of the season in Japan, we continue selling yukata to our customers all over the world, all year round. This means that our wholesalers and manufacturers also receive steady orders from us, enabling them to give us discounts on their products.

Of course, it helps that we have maintained a trustworthy relationship with our suppliers over the past ten years, which is another reason we can get such good deals.

Kimono

kimono photoJapanese kimono require several months of hard work to make, and because of this, they are more expensive than yukata. If you were to buy a new kimono, a cheap one would cost over ¥100,000 ($1,000) and an expensive one could cost over ¥1,000,000 ($10,000). Even for those who live in Japan, kimono aren’t something many people can easily buy.

At our store, we are able to sell kimono at lower, more reasonable prices than other retail stores. Our secret is buying through kimono auctions. You need special permission from the government to be able to go to a kimono auction, and only a select few kimono retailers have this privilege.

In Tokyo, auctions like these take place often, and there are many high quality, vintage kimono with gorgeous designs to bid on. As a frequent buyer and one of the few people allowed into the auctions, I get further discounts which I then pass down to you. This is how we are able to sell high quality kimono at such competitive prices.

 
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